AMF: Craftsmanship with purpose and high quality

Handcrafted goods are everywhere in Madagascar, and the country's artisanal market is exceptionally diverse. Today, training in artisanal trades has become a solution to the difficult circumstances faced by unemployed men and women. 

The Association Mada Fusion (AMF), which specializes in creations made from plant fibers, is one of the rare organizations that prioritizes women in its training programs.

The Mission of the Association

“Unemployed or low-income women are found everywhere in the world, but there are many in Madagascar.” This acknowledgment of human dignity is what motivated Kemba to establish AMF in 2017. Her goal was to help women escape poverty and secure a steady income while promoting environmental protection and respect for women’s and children’s rights—core values of the organization. 

To empower women for a better life, the association raises awareness about environmental protection, civic education, basic hygiene, healthy eating, and the rights of women and children. 

Ethics and quality are central to the training provided, as Kemba believes, “With good quality work comes good quality of life.” She provides the tools, but it is up to the members to make the most of them. 

Unlike many associations, AMF does not operate by soliciting money or relying on sponsorships. Instead, the women have created their own brand, Nature Attitude, producing and selling their products. However, the association accepts donations of school kits or educational toys for the members' children.

A Workshop Like No Other

Located in the quiet Ambatobe neighborhood of Antananarivo, a beautiful multi-story house with a garden serves as the workspace for about thirty women. The spacious and light-filled ground floor, thanks to large bay windows, creates a unique work environment. 

Finished creations are displayed everywhere, their remarkable quality reflecting sustainable and meticulous production. The workspace fosters personal growth for each member, far removed from the conditions of industrial labor. 

The process begins with natural dyeing of plant fibers, using extracts from plants or vegetable peels collected and cooked on-site. Materials such as onion skins, bougainvillea flowers, and indigo are used to create vibrant colors.

Although the association was initially created for women, one man is notably present. He and his wife are inseparable; both underwent training at the workshop and now work together. One never comes without the other. 

For travelers seeking high-quality, ethical, and environmentally friendly plant-fiber crafts, AMF offers a wide range of products—from weaving and embroidery to crochet and braiding.

Olive Rama

© Détours Madagascar - October 24, 2019